![]() ![]() In every activity there must be a certain balance: if this balance is broken, the process will not work. This undoubtedly annoys our consumers, since they want to talk to a real person, someone who can understand what they are saying, solve their problems and perhaps offer an additional incentive. As we all know, bots are small programs with the task of automatically responding to our customers: despite this, however, people have become accustomed to this concept and are able to distinguish more and more easily a bot from a real person. However, it also offers a major drawback, as not everything goes as it should. This undoubtedly represents a turning point in current business models. This is how more and more companies have adapted, using a hybrid customer service mode that uses both bots and real people. ![]() They are the main reason why e-commerce is one of the most profitable businesses today: they have given new meaning to online sales and offered great benefits to businesses. These systems have evolved enormously to offer us an experience never seen before, in such a way that we can no longer distinguish between a bot or a real person. For some time now, bots or chatbots have made their way into a world that is becoming more and more digital or online. ![]()
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